Management Team
George Scorsis – CEO & Executive Chair
15 years of experience counselling and leading high-performing teams operating in regulated industries including alcohol, energy drinks and cannabis. Previously CEO of Liberty Health Sciences, President of Mettrum Health Corp. and GM of Red Bull Canada.
Beth Carreon – Chief Financial Officer
Seasoned leader with over 20 years of corporate finance, banking, M&A and CPG experience. Most recently VP of Finance at Tilray Canada, previously served over 12 years at Nestlé Canada Inc., with prior tenures at Ernst & Young, PricewaterhouseCoopers and Deloitte.
Dr. Peter Blecher – Chief Medical Officer
Over 25 years as an ER physician, while being involved in several biotechnology, medical device, and private enterprise companies. Currently Medical Director of CPM (Centres for Pain Management) and board member of Microbix Biosystems, Inc.
Jason Alexander – Chief Strategy Officer
Most recently the Chief Legal Officer for Starseed, brings over 10 years of experience in corporate development, regulatory compliance, as well as commercial mergers and acquisitions. Previously held the post of legal counsel for Shoppers Drug Mart.
Deborah Sikkema – Chief People Officer
A proven leader with over 16 years of strategic experience in building high-performance teams and specializing in talent management, organizational development and cultural transformation. Has held numerous senior positions at national, top-tier organizations such as Shoppers Drug Mart, Canadian Tire and Holt Renfrew.
Curtis Wallace – Head of Cultivation
Over 15 years in cannabis design, cultivation and production with expertise growing craft and commercial-scale cannabis indoors, in hybrid greenhouses and outdoors. Trained as one of first to grow under Health Canada’s initial legislated framework for medical cannabis.
Joseph Mele – SVP, Commercial Sales & Marketing
Leads the Company’s revenue-generating teams responsible for Color Cannabis, Saturday Cannabis, Starseed Medicinal, as well as commercial partnerships, and marketing initiatives. A creative thinker with over 10 years of CPG experience with Kraft Foods, Andrew Peller Wines and premium beverage producer Asahi Canada.
Norman Wright – VP, Adult Use Sales
Seasoned executive with over 30 years of commercial sales experience in controlled and regulated markets. A senior leader that has launched high-value national sales campaigns in the CPG industry, cannabis and tobacco industries – notably with British American Tobacco and Imperial Tobacco.
Dr. Alexandre Sibilev – VP, Quality Assurance & Global Regulatory Compliance
Brings over 30 years of pharmaceutical experience, regulatory affairs, and compliance oversight. Alex holds a PhD in Pharmaceutical Sciences from Sechenov First Moscow Institute of Medicine.
Marianella delaBarrera – VP, Communications and Corporate Affairs
Over 15 years leading communications strategies on numerous international matters in highly-regulated environments. Previously senior spokesperson with Bombardier Aerospace.
Jeff Keyes – VP, Operations
A seasoned leader with over 30 years of management experience in the areas of manufacturing, continuous improvement, food safety, and quality, including Aleafia and Maple Leaf Foods.
Vincent Doré – VP, Legal Affairs & Corporate Secretary
Brings close to 10 years of expertise in legal, commercial, and regulatory compliance & corporate governance. Well-versed in the CPG industry, previously held the posts of legal counsel for Ontario Cannabis Store, George Weston Ltd and Loblaw Companies Ltd, respectively.
